• Alexander Scott

    More impact for brands with a purpose

    1

    Brand

    Why, who and what you are

    2

    Strategy

    How you'll succeed

    3

    Creative

    How you look and feel

    4

    Content

    What you say

  • That's rather nice:

    Alex really helped us progress our brand strategy programme. He has excellent stakeholder skills, is naturally collaborative and brings colleagues at all levels with him.

    James Renwick, Head of Brand, Macmillan

  • That's rather nice:

    Alex got behind the brief quickly, interviewed, assimilated and scripted. I'd be happy to recommend Alex to anyone in need of a voice from someone who gets strategy, gets brand, and enjoys the process.

    Sheona Michie Head of Brand & Marketing at Independent Age

  • Services

    Brand, communications and fundraising

    Helping charities, public sector and social enterprises to grow.

     

    Strategy development

    Strategy and planning across brand, marketing and communications. I work in partnership with clients and their audiences, getting the insight to plan a practical and ambitious way forward.

    Brand strategy / proposition development / positioning statement / case for support / brand narrative / communications strategy / marketing strategy / purpose, vision, mission & values

     

    Copywriting

    Working solo or with teams to write fantastic content that's on brand and provokes action. From single word headlines to 40,000 word policy reports, I focus on the audience, the client and the perfect message.

    Brand guidelines / tone of voice / names & straplines / key messages / brand narrative / reports / case studies / articles / campaigns / style guides / anything with words

     

    Brand and content management

    The rules and regulations to get the supporting your organisation and keep it there. I work with organisations to create sustainable plans that keep everything they efficient, effective and on brand.

    Brand audit / brand training / brand guardians / brand templates / brand ambassadors / content review / editorial frameworks

     

    Team and leadership development

    An experienced mentor and leader, I offer one-to-one and team development through training, presentations and mentoring. I work with senior leaders to make sure teams have supportive structures and the right blend of skills, experience and opportunities.

    Team review / 1-1 training / team training / mentoring / brand training / presentations / recruitment support

  • That's rather nice:

    Alex did an excellent job strategically developing the brand. His creative skills and ability to clearly articulate the value of brand and marketing made a real difference to success.

    Tamsyn Clark, Fundraising Director, Cystic Fibrosis

  • Work

    From ActionAid to WaterAid.

    From YoungMinds to Grandparents Plus.

    From Macmillan Cancer Support to... well, you've probably not heard of them. Yet.

     

    A smorgasbord of projects. Get in touch for more info and examples.

    Brand strategy, audit and campaign planning

    Macmillan cancer support

    Brand review and strategy planning, development of brand challenges, onboarding of main strategic agency, brand communications audit, brand campaign planning, developing customer experience principles

    Case for support, brand audit, editorial framework

    Scope

    Original case for support, including research and recommendations, territories, core narrative, example fundraising collateral, roll out plan and case study template. Created brand audit framework and editorial framework workshops

    Brand template platform

    WaterAid

    Research and recommend a new platform for use across WaterAid's global brand. Lead on stakeholder engagement, workshops and procurement process. Shortlist and interview potential suppliers, support roll out.

    Case for support

    Samaritans

    Research and drafting of Samaritan's fundraising case for support, with Forster agency. Depth interviews, document review and creative development.

    Brand development, marketing strategy

    YOUNGMINDS

    Developed insight and recommendations for an original mission statement, strapline and 25th anniversary campaign headline. Created professional services marketing strategy and comms plan.

    Brand narrative, case for support

    Breast Cancer Care

    Developed original brand narrative, case for support, elevator pitch and service descriptors.

    Case for support, organisational values, brand planning

    Demelza children's hospice

    Conducted document review, depth interviews and workshops to develop a new case for support and set of organisational values. Created new fundraising and brand content, brand audit and brand development business case.

    Brand strategy, tone of voice, case for support

    Grandparents Plus

    Depth interviews, workshops, evidence review, brand planning and brand strategy (proposition, positioning, purpose, boilerplate), case for support, tone of voice,

    Brand strategy, marketing planning, content development

    NARRATIVE DESIGN

    Conducted market and competitor analysis, depth interview with clients and senior stakeholders. Developed brand strategy, brand story, personality and tone of voice. Retained services for marketing and content development 

  • That's rather nice:

    Alex has given the Anthony Nolan brand clarity, energy and emotion. His intelligent and creative approach has made it admired throughout the sector.

    Richard Davidson, Engagement Director, Anthony Nolan (now CEO, Sarcoma UK)

  • CONTACT

    Ready to make your brand better?

     

    Get in touch.