Work
From ActionAid to WaterAid
Carers UK to Diabetes UK
YoungMinds to Independent Age
Gordonstoun School to University of Brighton
I work with charities of every size and purpose. Get in touch to see how we can help.
Brand development, marketing and copywriting
YOUNGMINDS
YoungMinds needed a vision, mission, strapline and campaign name that fully communicated their power. Working with senior stakeholders, I develolped a new suite of core strategic assets, bringing focus and authentic emotion to their brand. As a regular client, I have developed YoungMinds' marketing planning and written key impact and annual reports.
Case for support, brand audit, editorial framework
Scope
Scope needed to show the world they still relied on public support after a fundamental strategic shift. I delivered a comprehensive fundraising toolkit focussed around a Case for Support, including narratives, templates and messaging. I’ve helped develop their content framework, brand audit and copyedited many of their new strategic reports.
Web content strategy and copywriting
WALKING WITH THE WOUNDED
A new website for veteran's charity Walking With The Wounded had to start with an effective content strategy and trusted writer. Working with teams from across the charity, I mapped out the most effective content architecture, content audit before re-writing and editing the entire website. The client was thrilled with the clearer, more engaging copy that highlighted real life stories, organisational impact and stronger calls to action.
Brand strategy, audit and campaign planning
Macmillan cancer support
Working in a multi-agency environment, I clarified Macmillan's brand challenges for their biggest brand refresh for a decade. Reviewing extensive exisitng and creating new insight ensured the new strategy and verbal and visial identity reflected Macmillan's purpose and impact. Over the relationship, I have led on content and campaign planning, audits and customer experience principles
Case for support, organisational values, brand planning
Demelza children's hospice
Demelza needed to tell the story of their life-changing work, and clarify why they needed support. I researched and wrote their case for support alongside developed new values for Demelza, ensuring the whole organisation understood their fundraising journey. I have also developed fundraising and brand content, a brand audit and regularly work as a comms consultant.
Case for support
Samaritans
Samaritans needed to ensure there was a closer link between people's understanding of their services and the impact them made. Working with Forster, I conducted a lit review and depth interviews, crafting a Case for Support that connected the work of Samaritans with the lives they were saving.
Brand strategy, tone of voice, case for support
Grandparents Plus
After a recent merger, Grandparents Plus needed to update their brand strategy and identity to make sure they were telling a powerful story that would make them more relevant and secure increased support. I carried out desk research, depth interviews, workshops before creating their new brand strategy (proposition, positioning, purpose, boilerplate), creative brief, case for support, tone of voice and key messages, giving them a brand that reflected their relevance and positivity
Brand narrative, case for support
cruelty free international
Cruelty Free International needed to highlight the impact of the lifesaving work they do with researchers, governments and big business. I developed a single focus case for support that clarifies the problem and blends the best of what they do into a relevant and compelling argument to why they need support to stop animal testing
Communications, brand and fundraising for charity and education
Working together to develop your perfect brand narrative, case for support, tone of voice, impact report, newsletter, social post, media release, organisational strategy, brand video, internal comms, vision, mission and values (and more).
